Get website to the Top of Google's Search Results (SEO)

Get to the Top of Google's Search Results

Have you put your website online? So you know that being present online is essential and that 97% of consumers use the Internet, and especially Google, to find a professional. Good news: your future customers are part of it!

The less funny side is that on the Internet there are also your competitors, and all the greats of the web... So, you have no choice: you have to improve your presence on the Internet and gain visibility on Google, to overtake them and not sink. Follow our best practices to achieve this.

Being present is good. Being visible on the Internet is better!

If you are already present on the Internet , you probably know the basics: 

• have your own website , to present your know-how, your activity, your products or services;
• create a listing on  Google My Business , Google Maps, etc. ; 
• be present on social networks like Facebook, Instagram, LinkedIn and even Twitter;
• register with  online directories  such as  PagesJaunes .

All this allows you to highlight your practical information (opening hours, activities and sub-activities) and your contact details (address, telephone). But only when Internet users carry out searches in your name on the Internet. In short, you exist on the web. That's not bad, but not enough... 

When an Internet user does not know you, you have to opt for techniques that will allow you to be visible, at the right time and in the right place. For this, you will have to put in place a  SEO strategy  and rely on SEO ( Search Engine Optimization ) and SEA ( Search Engine Advertising ). Two complementary techniques: 

• SEO makes your site visible in  Google search results , for free;
• the SEA allows to pass above these results to place you directly in the results thanks to the "ads", for a fee. 

And for social networks, the SMO ( Social Media Optimization ) is there. A set of techniques that will make the pages of your company created on social networks visible. Not bad is not it ?

Work on your natural referencing to be visible on Google

To be referenced by Google, your site must first be visible to the search engine. To do this, submit its URL to the Google index via the  Google Search Console tool  before launching the optimization. Objective: to appear on the first page thanks to natural referencing .

The what ? It is more often called SEO, for  Search Engine Optimization. These are all the actions that  offer better visibility to a website on search engines, to aim for the first page of results and the first positions... All this, thanks to SEO techniques .

To be well referenced, a page must respond as accurately to the requests of Internet users. And for that to work, you need to optimize your SEO . For this, you will need, among other things: 

• choose relevant keywords for your sector of activity and your catchment area;
• offer quality content, related to your expertise and your activity, and update it regularly;
• offer varied content, with text (blog articles, description of products or services), captioned photos (visuals of your achievements, your premises, your team), videos embedded on dedicated platforms (YouTube, Dailymotion) ;
• structure the content of your website  so that Google algorithms can read it well;
• animate your pages on social networks  and register your company on online directories such as PagesJaunes;
• thinking about mobile and voice search, working on responsive design and content in “question/answer” mode! 

Working on your SEO , and being visible on Google, is often free, but it takes time and a bit of technique. You will need patience before taking stock of it. To speed up the process and  benefit from good visibility on the Internet  quickly, we give you our secrets in our  ebook dedicated to SEO .

Paid referencing: the first page just a click away

The SEA ( Search Engine Advertising ), or  paid referencing , allows above all 2 things: 

• be visible on Google and arrive at the top of the list of results thanks to  paid ads , to surpass your competitors;
• reach targeted and qualified prospects, thanks to the choice of relevant keywords and a precise geographical radius linked to your catchment area .

In short, SEA is a faster lever than SEO to make your site known. On the other hand, it requires having a budget to invest. It is therefore not accessible to all budgets… 

To set up a paid search campaign , you must have heard of  Google Ads  – formerly Google Adwords. It is the best known tool, which allows you to appear in the lists of answers of your choice on Google. 

Moreover, as for Google with Google Ads, the search engines Bing and Yahoo! have their own paid referencing tools. And the same goes for social media! Facebook and Instagram, for example, make it possible to carry out targeted and segmented advertising campaigns in  a very precise way. 

Note that if your budget is limited, there are other paid referencing solutions that are more targeted and easier to set up, such as the  Priority Referencing solutions  offered by Solocal.

Related: 4 essential webmarketing actions for VSEs and SMEs!

5 tips for getting to the top of Google search results

While  90% of  internet searches are done with Google in several countries, it is increasingly difficult  to differentiate yourself from your competitors. We give you 5 tips to get ahead of them in Google search results!

Google searches, a challenge to be seen

We've all done a Google search. Between advertisements and specific inserts, it can be difficult to find what you are looking for. The position of websites is determined by SEO criteria , made by Google.

First of all, there are  paid results: Ads.  To be able to stand out in first position on a search, you must  budget only for advertising on Google. However, when you  stop paying, you will disappear directly from Google results.

Natural results are the first results (not sponsored), and also the most relevant. Most internet users ignore ads to click on organic results. You have to optimize your site and meet many criteria  to reach the top position of Google results, but this is a long-term result !

In order to offer the expected results to Internet users, Google uses an algorithm capable of calculating the relevance of the content of the site in relation to the search carried out .

So, the objective to be seen is to know how to answer a maximum of searches to come out in first position on Google.

We give you 5 tips to get to the top of Google results.

Advice from our experts

1- Write quality content

“ Content is king on Google ”. This is the first rule of SEO on Google. The algorithm will then look  for quality,  original, and relevant content . Don't hesitate to  post pictures . However, images slow down loading time, so be sure to  compress all visual content  !

The use of  keywords  is very important for SEO. Indeed, the more a word stands out in your texts, the more  Google will associate it with your brand . So, if the words "spirulina" and "artisanal" appear regularly in your content, Google will calculate your site as being very relevant and bring it out at the top for the search "artisanal spirulina" for example!

Attention ! Google penalizes plagiarism , so be sure to  create your own texts  !

2- Have a blog

To be well referenced, it is important to update your site  and add content  regularly. Blog  articles  allow you to add  relevant content  to your site, while offering the referencing of new pages on the site.

Indeed, Google takes the site into account: the  number of pages  is taken into account to reference the urls.

3- Optimize your website

The optimization of the website  is essential for its referencing: loading time, SSL certificate, image compression, responsive (a responsive website is a site adapted to reading on mobile)...

4- Work with links

Links  are  also very important for SEO. Indeed, if  external sites  cite you, then you will gain  notoriety  in the eyes of Google.

In addition,  links between your own pages  allow you to  link your content , and improve your SEO .

Be careful  not to make too many links  in your site because Google penalizes your site if you abuse links.

5- Call on "Science Geo - How to !"

Finally, call on  Science Geo - How to ! Specialized in  natural referencing , we can  accompany you  in order to make you stand out in the  first Google search results!

Finding your site on the first page of results is easy… if you type in the name of your company! But if you are looking to win new customers who do not know you yet, you will have to work on your SEO to be visible on the Internet. To leave the second page and rank at the top of the results, you can count on the Solocal experts!